Deep Roots Coalition is an advocacy group for the production of wine sourced exclusively from non-irrigated vineyards. Its mission is about educating the wine consuming public as to the benefits of drinking “dry-farmed wine”, both in terms of the conservation of agricultural water supplies as well as the authenticity of the resulting wine.
While Haden Fig isn’t currently listed a member, Russ Raney, founder of Evesham Wood remains one of the driving forces behind the movement.